Lamar Advertising
Designing high-impact sales support that helps win national and local Out-of-Home advertising campaigns.
(industry)
OOH Advertising
(date)
2022-Present
(client)
Lamar Advertising Company
(scope)
Graphic Design
(about the project)
As a Graphic Designer on Lamar Advertising’s Transit + Airport Services team, I create conceptual artwork and sales materials for national and local Out-of-Home campaigns. I support proposal responses, design sales decks, maps, and mockups, and collaborate with the Creative Director and Sales Team to deliver strategic, deadline-driven work that helps win new business and elevate Lamar’s creative presence across major markets.
(result)
Crafted strategic, high-impact visual solutions for national and local transit and airport campaigns, including conceptual mockups, proposal decks, footprint maps, and marketing collateral. My work translates complex advertising opportunities into visually compelling presentations that strengthen pitches and directly support the sales team in securing client contracts and new market launches. Collaborated closely with the Creative Director to ensure every deliverable aligns with brand standards, deadlines, and business objectives.
