LSU Fall Fest
Celebrating community and school spirit through bold visual storytelling.
(industry)
Education
(date)
Fall 2021-2022
(client)
Louisiana State University
(scope)
Art Direction, Graphic Design, Marketing Layouts
(about the project)
LSU’s Fall Fest is one of the university’s largest and most recognizable annual events, bringing together thousands of students, staff, and alumni for a day of celebration on campus. The challenge was to create a unifying visual system that captured the energy of LSU’s community while remaining true to the institution’s branding. The objective for this project was to create a cohesive campaign identity that could scale across multiple touchpoints—from large-format stage signage to print collateral and social assets. The design needed to be both eye-catching and production-ready, acting as the visual centerpiece of the event.
(result)
A vibrant, high-impact campaign that served as the foundation for LSU Fall Fest’s visual identity which garnered over 12,000 views on social media. The design system extended across stage signage, digital graphics, and environmental displays, reinforcing school pride and enhancing the event’s immersive atmosphere. The final execution elevated the campus experience and strengthened the university’s cohesive brand presence.
