Lamb Bamz
A cereal brand where playful storytelling meets real-world packaging design.
(industry)
Food
(date)
Spring 2020
(client)
Lamb Bamz
(scope)
Brand Identity, Packaging Design, Illustration
(about the project)
Lamb Bamz is a fictional cereal brand I created to explore how storytelling can bring packaging to life. The challenge was to design a kid-focused product that balanced playful energy with real-world packaging standards like nutrition labels and barcodes.
(result)
The final system included a bold, character-driven identity and a die-cut cereal box with high-fidelity mockups. The lamb mascot became the heart of the brand, giving the cereal personality and room to grow into merchandise or campaign extensions.
Artificial generation was used for mockups.
