LSU Homecoming
An iconic logo and campaign system that captured the spirit of LSU’s most beloved tradition.
(industry)
Education
(date)
Fall 2021
(client)
Louisiana State University
(scope)
Art Direction, Logo Design, Marketing Layouts
(about the project)
Homecoming is one of LSU’s most cherished traditions, uniting students, alumni, and the Baton Rouge community. My “There’s No Place Like Homecoming” design channeled that energy, using The Wizard of Oz’s yellow brick road as a metaphor guiding Tigers back to campus after pandemic disruptions.
(result)
The design became the visual centerpiece of Homecoming 2021, appearing on t-shirts, posters, stage signage, and marketing campaigns. As part of the Marketing team, I also contributed to live coverage of events and photography processing, ensuring visuals were consistent and timely.
With Homecoming historically generating millions in economic impact and attracting tens of thousands of participants, the branding served as a visual rallying point for the LSU community.
